Cookie Policy
Last updated: July 16, 2026
This site uses a small number of cookies. Necessary cookies are always on — they cover security, form submission, and remembering your consent choice. Analytics and advertising-measurement cookies are optional and stay off until you accept them.
Change your preferences
You can change your choice at any time. Declining optional cookies may reduce how well we can attribute ad performance, but it never blocks the site or the contact form.
Cookies we set
arc_consent
- Category
- Necessary
- Duration
- 180 days
- Purpose
- Remembers your cookie consent choice.
mre_test
- Category
- Necessary
- Duration
- Session
- Purpose
- Internal testing flag so our own test visits are excluded from real reporting.
_ga, _ga_*
- Category
- Analytics
- Duration
- Up to 2 years
- Purpose
- Google Analytics 4 — distinguishes visitors and sessions.
_gcl_*
- Category
- Advertising
- Duration
- Up to 90 days
- Purpose
- Google Ads conversion measurement — links a visit to an ad click.
Optional Google cookies are only set after you accept them. Until then, Google tags run in consent mode with storage disabled. When you accept advertising cookies and submit the lead form or book a call, we may also send Google a one-way (SHA-256-hashed) version of your email for enhanced conversion measurement — it cannot be reversed into your email and is never used as a substitute for your stored contact record. Decline advertising cookies and none of this is sent.
Third-party cookies
If you book a call, the embedded Calendly scheduler may set its own cookies under Calendly's policy. If you become a client and pay online, Stripe sets cookies needed for secure payment processing. Our host, Vercel, provides performance analytics that work without cookies.
More information
How we handle personal information overall — including lead forms, retention, and your rights — is covered in our Privacy Policy.